Looking for an insider in airline
What does the slogan achieve?
Our image campaign is accompanied by our slogan. It says in only a few words what our customers and partners should think about us. It is the most concentrated expression of our image, both in internal and external communication.
The slogan describes us as experts not only in the field of airline aviation IT. It signals to potential customers:
“Take a closer look – Lufthansa Systems can do more and does more than you might think”.
Our slogan is: We’re into IT.
How do we translate the image into design?
Communication at Lufthansa Systems is holistic. That’s why the content dimension of our image message
“Lufthansa Systems – the enthusiastic insiders” is reflected in the design of the brand.
We approach our customers very individually with different image worlds. We also use graphic elements to highlight facts, or focus on unusual content. This enables us to provide unusual insights on a visual level and directly involve the viewer – making him or her an insider, so to speak.
The logo. With all Group brands
under one roof.
Our new corporate type. More than
just letters. Part of our brand identity.
A commitment to elegance. And to
usability. Easy to read. On paper.
On a screen. And everywhere else.
What does the implementation of the design look like?
The new design creates a bridge that extends from the Lufthansa Systems image to concrete products and thus unites all dimensions of our communication. In combination with the new design specifications of our parent companies, this creates the unique face of Lufthansa Systems.
Why are we also committed to sustainability?
Lufthansa Systems assumes responsibility. We strive to strike a balance between economy, ecology and social factors. We implement this approach with a variety of measures. For example, at trade fairs, or in our newly designed range of advertising materials. In the future, we want to work exclusively with sustainable materials if this is possible.
German Brand Award 2019!
We are delighted that our brand is not only popular internally, and are proud to have received the following awards at the German Brand Award ceremony for outstanding brand communication:
„Winner“ for Lufthansa Systems in the category Excellent Brands - Corporate Services
„Winner“ for Lufthansa Systems in the category Excellent Brands - Corporate Brand of the Year